The Council of Residential specialists and its members are among the most highly educated professionals in the business. For over thirty years CRS has been training real estate professionals helping REALTORS® achieve the highest level of success. Our courses provide systems and strategies in selling, marketing, pricing, technology, referral generation boosting agents productivity for greater effectiveness for their clients.   You have probably heard this phrase many times before: People buy on emotion and justify with facts. Actually, emotion drives about 75 percent to 85 percent part of the buying decision. So when you think about it, as real estate professionals we are in the “feel good” business. When people feel good they tend to have a positive attitude and communicate in a positive way. That outlook helps them turn thoughts into actions.   CRS real estate professionals strive to be a positive influence on our clients. This can be an uphill battle, as negative media coverage of the real estate and mortgage markets has a big influence on the outlook of many home buyers and sellers.   There are over one million REALTORS® in business today. If you want to find that one-in-a-million REALTOR®, start with the 4.0% of agents who hold the Certified Residential Specialist Designation. CRS is the symbol of excellence in residential real estate. Our members have proven they have the experience, training and commitment to be among the best in their profession.